The tech industry has slowly shaped the presidential elections, most notably in 2008 when President Obama harnessed data tracking and social media to invigorate “the young vote.” Since then, Silicon Valley’s influence has only increased, not just in data tracking, but also in policy priorities and financial support. Now in 2016, presidential candidates are using every means necessary to gain advantage. The slow molding is now a surge of overwhelming influence. Google is one of the top lobbyists in the country.
Tech has the data, and data is quintessential to campaigns. And as we learned since 2008, tech is the new communication: Twitter, Snapchat, Facebook, Instagram, etc. The traditional means of advertisement, TV and newspaper ads, no longer contain the full story. All of these in conjunction with one another are now the future of political digital footprints.
It’s true that the campaign trail is steeped in Silicon Valley, but so too are the issues taking precedent. The FBI and Apple are currently duking out the iPhone encryption issue; Hillary Clinton is warning the US of Chinese cyberwarriors; Bernie Sanders elevated current labor practices in the Uber age. Moreover, the money behind the power players, is doing some serious talking.
But as we know, political influence is not always aired. This article from Wired lists the top 20 influencers and what you need to know about them. Some people of note are:
The nature of power is changing – from Ted Cruz’s SnapChat ads to Hilary getting a million-like Twitter endorsement from Kimye. Politics, and the tech industry’s influence, will forever be intertwined.